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Certified Pay-Per-Click (PPC) Advertising

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The Certified Pay-Per-Click (PPC) Advertising Professional Certification is a comprehensive training program designed to equip individuals with the skills and knowledge necessary to excel in PPC advertising. 

  • Introduction
  • Agenda
  • Benefits
  • Who Should Attend?
  • Certification
  • Reviews

This course is offered by the International Institute of Digital Marketing Studies (IIDMS), this certification covers various aspects of PPC advertising, including campaign setup, ad creation, targeting, bidding strategies, and analytics. The program is designed for digital marketing professionals, business owners, freelancers, consultants, and anyone who wants to specialize in PPC advertising and increase their job prospects. Upon completion of the program, participants receive a globally recognized certification that validates their expertise in PPC advertising.

Here are some industry facts related to Certified Pay-Per-Click (PPC) Advertising:

  • The global spending on digital advertising is expected to reach $389 billion in 2021, with PPC advertising being one of the major components of digital ad spending.
  • Google Ads is the most popular PPC advertising platform, with a market share of around 70%. Other popular platforms include Facebook Ads, Bing Ads, LinkedIn Ads, and Twitter Ads.
  • The average conversion rate for PPC advertising across all industries is 3.75%, indicating the effectiveness of PPC advertising in driving conversions.
  • The PPC advertising industry is highly competitive, with businesses and marketers constantly looking for ways to improve their campaigns to stay ahead of the competition.
  • There is a high demand for PPC advertising professionals, with companies actively seeking individuals with PPC expertise to manage their campaigns and drive results.
  • The growth of e-commerce has further fueled the demand for PPC advertising, as businesses are increasingly relying on PPC ads to drive traffic to their websites and increase sales.
  • Overall, the PPC advertising industry is rapidly growing, and the demand for PPC professionals is expected to continue increasing in the coming years.

  • The Certified Pay-Per-Click (PPC) Advertising Professional Certification from IIDMS covers a wide range of topics related to PPC advertising, including:
  • Introduction to PPC advertising
  • Google Ads setup and management
  • Bing Ads setup and management
  • Facebook Ads setup and management
  • Twitter Ads setup and management
  • LinkedIn Ads setup and management
  • Ad copy creation and optimization
  • Keyword research and targeting strategies
  • Bid management and optimization techniques
  • Landing page optimization
  • Conversion tracking and analytics
  • Campaign optimization and reporting

The program is designed to equip participants with practical skills and knowledge that can be applied in real-world scenarios. Participants will also have access to case studies, best practices, and industry insights that will help them stay up-to-date with the latest trends and developments in the PPC advertising industry. The program includes hands-on exercises and assessments that allow participants to test their knowledge and skills, as well as collaborate with peers and receive feedback from instructors. Upon completion of the program, participants will receive a globally recognized certification that validates their proficiency in PPC advertising.

  • Comprehensive knowledge: A certified PPC advertising program can provide you with a comprehensive understanding of PPC advertising principles, strategies, and tactics. You can learn about keyword research, ad creation, bidding strategies, campaign optimization, tracking, and measurement.
  • Industry recognition: A certification from a reputable institution can enhance your professional reputation and demonstrate your expertise in PPC advertising. It can be recognized and respected by employers and clients in the digital marketing industry.
  • Practical skills development: A well-designed program often includes hands-on exercises, case studies, and real-world projects to help you apply your knowledge and develop practical skills in managing PPC campaigns. This practical experience can make you more effective in creating and optimizing successful PPC campaigns.
  • Keeping up with industry trends: PPC advertising platforms and techniques evolve rapidly. A certified program can keep you up to date with the latest trends, tools, and strategies in PPC advertising. It can ensure that you have the knowledge and skills necessary to implement effective campaigns in a dynamic digital landscape.
  • Networking opportunities: Participating in a certified PPC advertising program can connect you with fellow learners, instructors, and industry professionals. Networking can lead to valuable collaborations, mentorship, and potential job opportunities in the field.
  • Career advancement: By earning a certification, you demonstrate your commitment to professional growth and continuous learning in PPC advertising. It can differentiate you from competitors and increase your chances of career advancement in digital marketing roles focused on PPC advertising.

The Certified Pay-Per-Click (PPC) Advertising Professional Certification from IIDMS is suitable for anyone who wants to gain practical skills and knowledge in PPC advertising. This includes:

  • Digital marketing professionals who want to specialize in PPC advertising
  • Business owners and entrepreneurs who want to manage their own PPC campaigns
  • Marketing managers who want to enhance their team's PPC capabilities
  • Advertising agency professionals who want to expand their service offerings
  • Freelancers and consultants who want to offer PPC advertising services to clients

The program is designed for both beginners and experienced professionals, as it covers foundational and advanced topics. The program is ideal for anyone who wants to enhance their PPC advertising skills and knowledge and obtain a globally recognized certification that validates their proficiency.

Upon completing the Certified Pay-Per-Click (PPC) Advertising Professional Certification from IIDMS, participants will receive a globally recognized certification that validates their proficiency in PPC advertising. This certification demonstrates that the participant has acquired practical skills and knowledge in setting up, managing, optimizing, and reporting on PPC advertising campaigns across multiple platforms, including Google Ads, Bing Ads, Facebook Ads, Twitter Ads, and LinkedIn Ads.

The certification is an excellent addition to the participant's resume and can help them advance their career in digital marketing. It is also a testament to their commitment to ongoing learning and professional development in the PPC advertising industry.

Why choose IIDMS as your preferred training partner

IIDMS is a well-established name in the field of professional training and coaching. We have a proven track record of providing top-notch training to individuals and corporate clients. Here are some reasons why you should choose IIDMS as your preferred training partner for Digital Marketing:

  • Expert Faculty: Our team of certified trainers are experienced digital marketing professionals who have worked with some of the top companies in the industry. They bring real-world knowledge and expertise to the classroom, ensuring that you receive practical and up-to-date training.
  • Global Reach: Our digital marketing training courses are designed to meet the needs of professionals and organizations around the world. We have trained individuals and teams from over 65 countries, providing them with the skills they need to succeed in today's digital landscape.
  • Industry-Recognized Certifications: Our digital marketing courses are aligned with globally recognized certifications such as Google Ads, Facebook Ads, HubSpot, Hootsuite, and many others. This ensures that you receive training that is relevant and recognized in the industry.
  • Flexible Learning Options: We understand that professionals have busy schedules, so we offer flexible learning options to accommodate your needs. You can choose to learn in a classroom setting, online, or through our Trainer at Home mode of learning.
  • Wide Range of Courses: We offer over 150 courses in digital marketing, including topics such as SEO, SEM, Social Media Marketing, Email Marketing, Content Marketing, and Analytics. Our customized training programs ensure that you get the training you need to meet your specific business goals.
  • Post-Training Support: We offer post-training support to our clients for six months after they complete their training. Our team of experts is always available to help you with any questions or concerns you may have, ensuring that you get the most out of your training.
  • Join the thousands of professionals who have benefited from our digital marketing training courses and take your career to the next level with IIDMS.

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AED 1,800.00

Course highlights:

  • Original Price: AED2000
  • Discounted Price:AED1800
  • Language: English
  • Certificate: Yes
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