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Certified Digital Marketing Strategy & Planning

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The Certified Digital Marketing Strategy & Planning Certification is a professional credential that validates the skills and knowledge of individuals in developing and executing effective digital marketing strategies.

  • Introduction
  • Agenda
  • Benefits
  • Who Should Attend?
  • Certification
  • Reviews

The certification is offered by various organizations and is designed for marketing professionals, entrepreneurs, and anyone interested in digital marketing.

  • The certification program typically covers various aspects of digital marketing, including:
  • Strategy development: Creating a comprehensive digital marketing plan that aligns with business goals and targets the right audience.
  • Content marketing: Developing and distributing engaging content across various digital channels, such as social media, blogs, and email.
  • Search engine optimization (SEO): Optimizing website content and structure to improve search engine rankings and drive organic traffic.
  • Pay-per-click (PPC) advertising: Running targeted advertising campaigns on search engines and social media platforms to drive traffic and generate leads.
  • Social media marketing: Leveraging social media platforms to build brand awareness, engage with customers, and drive conversions.
  • Email marketing: Developing effective email campaigns that drive engagement and sales.
  • Analytics and measurement: Using data and analytics to track the performance of digital marketing efforts and make data-driven decisions.

To obtain the certification, individuals typically need to complete a training program and pass an exam that tests their knowledge and skills in digital marketing strategy and planning. Certified professionals are recognized for their expertise in developing and executing effective digital marketing strategies that drive business growth and success.

Industry facts

Here are some industry facts related to the Certified Digital Marketing Strategy & Planning Certification:

  • The demand for digital marketing professionals is growing rapidly: According to the Bureau of Labor Statistics, the employment of marketing managers is projected to grow 10% from 2020 to 2030, much faster than the average for all occupations.
  • Digital marketing skills are in high demand: In a survey by LinkedIn, digital marketing was listed as one of the top 10 most in-demand hard skills globally in 2020.
  • The Certified Digital Marketing Strategy & Planning Certification is widely recognized: The certification is offered by several reputable organizations, such as the Digital Marketing Institute, HubSpot Academy, and the American Marketing Association.
  • The certification can lead to higher salaries: According to PayScale, the average salary for a Digital Marketing Manager with a certification in digital marketing is around $75,000 per year, which is higher than the average salary for a Digital Marketing Manager without a certification.
  • The certification can enhance career opportunities: Digital marketing is a growing field, and having a certification can provide a competitive edge when seeking new job opportunities or career advancement.

Overall, the Certified Digital Marketing Strategy & Planning Certification is a valuable credential that can help individuals gain expertise in digital marketing, increase their earning potential, and advance their careers in this growing field.

The Certified Digital Marketing Strategy & Planning Certification offered by the International Institute of Digital Marketing Studies (IIDMS) covers a range of topics related to digital marketing strategy and planning. Here are some of the key topics covered in the IIDMS learning agenda:

  • Digital marketing fundamentals: This module covers the basics of digital marketing, including website optimization, social media marketing, and email marketing.
  • Customer personas and journey mapping: This module focuses on identifying customer personas and mapping out their journey through the sales funnel, with the goal of creating more effective marketing campaigns.
  • Content marketing: This module covers the planning, development, and distribution of content across various digital channels, including blogs, social media, and email.
  • Search engine optimization (SEO): This module covers the basics of SEO, including keyword research, on-page optimization, and link building strategies.
  • Pay-per-click (PPC) advertising: This module covers the creation and optimization of PPC campaigns on search engines and social media platforms.
  • Social media marketing: This module covers the use of social media platforms to build brand awareness, engage with customers, and drive conversions.
  • Email marketing: This module covers the development of effective email campaigns, including list building, segmentation, and automation.
  • Analytics and measurement: This module covers the use of data and analytics to track the performance of digital marketing campaigns and make data-driven decisions.

Overall, the IIDMS learning agenda provides a comprehensive overview of digital marketing strategy and planning, with a focus on developing practical skills that can be applied in real-world marketing campaigns. The certification is designed for marketing professionals, entrepreneurs, and anyone interested in digital marketing.

  • Comprehensive understanding: The program offers a comprehensive curriculum that covers all aspects of digital marketing strategy and planning. Participants gain in-depth knowledge of various digital marketing channels, tools, and techniques. This comprehensive understanding helps professionals develop effective strategies and make informed decisions.
  • Industry recognition: The certification from IIDMS is recognized by the digital marketing industry, providing learners with a valuable credential. It showcases their expertise and knowledge in digital marketing strategy and planning, making them stand out to potential employers or clients.
  • Strategic thinking: The program focuses on developing strategic thinking skills specific to digital marketing. Participants learn how to align marketing goals with business objectives, conduct market research, analyze competition, identify target audiences, and develop tailored strategies to achieve desired outcomes.
  • Practical application: The program emphasizes practical application of concepts through case studies, real-world projects, and simulations. Participants gain hands-on experience in developing digital marketing strategies, creating implementation plans, and evaluating performance metrics. This practical exposure prepares them for real-world challenges.
  • Up-to-date industry insights: The program is designed by industry professionals who stay abreast of the latest digital marketing trends, tools, and best practices. Participants benefit from the instructors' expertise and gain insights into emerging strategies and technologies, ensuring their knowledge remains current and relevant.
  • Collaboration and networking: The program provides opportunities for participants to collaborate with peers, engage in discussions, and share experiences. This collaborative environment fosters learning and allows participants to build a network of like-minded professionals, creating valuable connections for future collaborations or career opportunities.
  • Career advancement: The Certified Digital Marketing Strategy & Planning designation can significantly enhance career prospects. It demonstrates a commitment to professional development and indicates proficiency in digital marketing strategy and planning. Professionals with this certification are well-positioned for leadership roles and career advancement in the digital marketing field.
  • Flexibility and convenience: IIDMS offers the program in a flexible online format, allowing participants to learn at their own pace and from anywhere in the world. This flexibility enables professionals to balance their learning with other commitments and tailor the program to their individual needs.

  • The Certified Digital Marketing Strategy & Planning Certification from the International Institute of Digital Marketing Studies (IIDMS) is designed for individuals who are interested in building a career in digital marketing or those who want to enhance their existing digital marketing skills. The program is suitable for a wide range of professionals, including:
  • Marketing professionals: Digital marketing is an essential component of modern marketing, and the program can help marketing professionals gain the skills and knowledge needed to succeed in today's digital landscape.
  • Business owners and entrepreneurs: The program can provide business owners and entrepreneurs with the tools and strategies needed to develop effective digital marketing campaigns and grow their business online.
  • Recent graduates: The program can help recent graduates who are interested in pursuing a career in digital marketing gain the skills and knowledge needed to succeed in the field.
  • Freelancers and consultants: The program can help freelancers and consultants who work in the digital marketing space enhance their skills and expand their service offerings.
  • Career changers: The program can provide individuals who are looking to make a career change with the skills and knowledge needed to transition into a career in digital marketing.

Overall, the program is suitable for anyone who wants to gain expertise in digital marketing and advance their career in this growing field

  • Upon completing the Certified Digital Marketing Strategy & Planning Certification from the International Institute of Digital Marketing Studies (IIDMS), participants will receive a digital certificate that recognizes their achievement. The certificate is globally recognized and can be shared on social media platforms such as LinkedIn to showcase their digital marketing expertise.
  • In addition, participants will have gained practical skills and knowledge in digital marketing strategy and planning, content marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and analytics and measurement. This knowledge can be applied in a variety of professional settings, including marketing departments, digital agencies, and consulting firms.
  • Participants will also have access to a community of digital marketing professionals and experts through IIDMS, which can provide ongoing learning opportunities and networking opportunities.

Why choose IIDMS as your preferred training partner

IIDMS is a well-established name in the field of professional training and coaching. We have a proven track record of providing top-notch training to individuals and corporate clients. Here are some reasons why you should choose IIDMS as your preferred training partner for Digital Marketing:

  • Expert Faculty: Our team of certified trainers are experienced digital marketing professionals who have worked with some of the top companies in the industry. They bring real-world knowledge and expertise to the classroom, ensuring that you receive practical and up-to-date training.
  • Global Reach: Our digital marketing training courses are designed to meet the needs of professionals and organizations around the world. We have trained individuals and teams from over 65 countries, providing them with the skills they need to succeed in today's digital landscape.
  • Industry-Recognized Certifications: Our digital marketing courses are aligned with globally recognized certifications such as Google Ads, Facebook Ads, HubSpot, Hootsuite, and many others. This ensures that you receive training that is relevant and recognized in the industry.
  • Flexible Learning Options: We understand that professionals have busy schedules, so we offer flexible learning options to accommodate your needs. You can choose to learn in a classroom setting, online, or through our Trainer at Home mode of learning.
  • Wide Range of Courses: We offer over 150 courses in digital marketing, including topics such as SEO, SEM, Social Media Marketing, Email Marketing, Content Marketing, and Analytics. Our customized training programs ensure that you get the training you need to meet your specific business goals.
  • Post-Training Support: We offer post-training support to our clients for six months after they complete their training. Our team of experts is always available to help you with any questions or concerns you may have, ensuring that you get the most out of your training.
  • Join the thousands of professionals who have benefited from our digital marketing training courses and take your career to the next level with IIDMS.

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AED 4,500.00

Course highlights:

  • Original Price: AED9000
  • Discounted Price:AED4500
  • Language: English
  • Certificate: Yes
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