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Certified Digital Marketing Master

Digital Marketing consists of the most used channels to promote brands and businesses in the region including Social Media, SEO, Google Ads and Email Marketing. Tactical and sophisticated techniques are used with the help of analytical sources to help drive awareness, leads and conversions. Having the capability to deliver to your customer’s needs, in the right place at the right time is absolutely vital to achieve your goals and grow. The most up to date marketing processes and tools will be covered in this course to drive actionable results and marketing growth for businesses

  • Introduction
  • Agenda
  • Benefits
  • Who Should Attend?
  • Certification
  • Reviews

World's Most Advanced Digital Marketing Course

The Certified Digital Marketing Master Certification is an online course that equips you with expertise in various digital marketing domains such as SEO, social media, pay-per-click, conversion optimization, digital analytics, content, mobile, and email marketing. Gain industry-relevant skills with 12-month access to the program, hands-on experience through real-world projects, and expert sessions by Facebook professionals. Enroll today to become an industry-ready digital marketing specialist with the latest tools and techniques.

Digital Marketing Industry Facts: 

  • The global digital advertising market size was valued at $378 billion in 2020 and is expected to grow to $526 billion by 2024.
  • In 2021, there are 4.9 billion active internet users and 4.3 billion active social media users worldwide.
  • Mobile devices generate over half of all internet traffic worldwide.
  • Google is the most visited website in the world, followed by YouTube and Facebook.
  • Video content is becoming increasingly popular, with YouTube being the second most popular search engine after Google.
  • Social media advertising spending is expected to reach $110 billion by 2024.
  • Search engine optimization (SEO) is the most effective digital marketing channel for driving organic traffic and leads.
  • Email marketing has an average ROI of $42 for every $1 spent.
  • Influencer marketing has become a major digital marketing strategy, with 90% of marketers finding it effective.
  • Personalization is key in digital marketing, with 80% of consumers more likely to do business with a company that offers personalized experiences.

Course Outline:

DIGITAL MARKETING

Part 1

• Introduction to digital marketing

• Everything about digital marketing from SEM, PPC, & SEO

• Google Search & Display Ads • Keywords types

• Email marketing

• Digital marketing strategy & terms

• Google Analytics

• Digital marketing tools • AI for SEO - ChatGPT

Part 2

• Google Ads – Search & Display Advertising Campaigns | A step-by-step practical approach for launching and monitoring your Google Ads campaigns.

• Budget & Bidding

• Campaign Setting

• Keywords & Ads

• Extensions

• Smart campaign

• Campaign, Adgroup & Ad(keywords)

• Measuring your result

• Affiliated & Influencer marketing

• AI for SEO - PPC

• Digital marketing plan

The Certified Digital Marketing Master Certification Course Curriculum from IIDMS covers a wide range of digital marketing topics to make you industry ready.

Certified Digital Marketing Master Certification Course Curriculum

  • Introduction to Digital Marketing
  • Website Planning and Development
  • Search Engine Optimization (SEO)
  • Google Ads (Pay-per-click Advertising)
  • Social Media Marketing
  • Content Marketing
  • Email Marketing
  • Mobile Marketing
  • Web Analytics
  • Conversion Optimization
  • Digital Marketing Strategy
  • E-commerce Marketing

Certified Digital Marketing Master Certification Learning Agenda

  • Understanding the digital marketing landscape
  • Developing an online presence with websites and landing pages
  • Optimizing websites for search engines with SEO techniques
  • Creating and managing Google Ads campaigns for search, display, and video advertising
  • Building brand awareness and engagement through social media marketing
  • Crafting content that resonates with target audiences and drives traffic to websites
  • Designing and implementing effective email marketing campaigns
  • Optimizing websites for mobile devices and creating mobile-specific campaigns
  • Measuring and analyzing website traffic and user behavior with web analytics tools
  • Improving website conversion rates with effective landing pages and user experience design
  • Developing a comprehensive digital marketing strategy that integrates multiple channels and tactics
  • Building and implementing e-commerce marketing strategies to drive sales and revenue.

Throughout the course, learners will have access to real-world projects, industry expert sessions, and the latest tools and techniques used in the digital marketing industry.

  • Internationally recognized certification: IIDMS is a globally recognized institute, and the certification provided by the institute is recognized by leading organizations and employers worldwide.
  • Comprehensive curriculum: The course curriculum is designed to cover all major digital marketing domains and provides learners with a deep understanding of the latest tools, techniques, and trends in the industry.
  • Practical learning approach: The course is designed to provide learners with hands-on experience through real-world projects and case studies, enabling them to apply their learning to practical scenarios.
  • Expert faculty: The course is taught by experienced faculty members who are experts in their respective domains, providing learners with a comprehensive and practical education.
  • Career support: IIDMS provides career support to learners, including resume building, interview preparation, and job placement assistance.
  • Online learning: The course is delivered entirely online, providing learners with the flexibility to learn at their own pace and schedule.
  • Access to digital marketing tools: Learners get access to the latest digital marketing tools and platforms, enabling them to practice and implement the concepts they learn during the course.
  • Networking opportunities: The course provides learners with networking opportunities, enabling them to connect with other learners, faculty members, and industry professionals.

Overall, the Certified Digital Marketing Master Certification Course from IIDMS provides learners with a comprehensive and practical education in digital marketing, enabling them to become industry-ready and pursue a successful career in this growing field.

The Certified Digital Marketing Master Certification Course from IIDMS is ideal for anyone who is interested in pursuing a career in digital marketing or enhancing their existing career in this field. Here are some of the professionals who can benefit from this course:

  • Marketing professionals who want to expand their skillset and keep up with the latest trends and techniques in digital marketing.
  • Entrepreneurs and business owners who want to leverage digital marketing to promote their products or services and grow their business.
  • Fresh graduates who want to start their career in digital marketing and acquire the necessary skills and knowledge required for entry-level jobs in this field.
  • Freelancers who offer digital marketing services and want to enhance their skills and stay up-to-date with the latest trends and techniques in the industry.
  • Sales and business development professionals who want to learn how to use digital marketing to generate leads and drive sales.
  • Advertising professionals who want to learn how to create effective digital campaigns across different platforms.
  • Social media managers who want to learn how to create engaging content and run successful social media campaigns.
  • Content creators and writers who want to learn how to create content that resonates with their target audience and drives traffic to their website.
  • Web developers and designers who want to learn how to create websites that are optimized for search engines and provide a seamless user experience.
  • Anyone who is interested in digital marketing and wants to learn more about this field.
  • Career changers: Professionals who want to switch to a career in digital marketing can benefit from this course, as it provides a thorough understanding of the industry and its various domains.

Upon completing the Certified Digital Marketing Master Certification Course from IIDMS, learners will receive a globally recognized digital marketing certification from the institute. Additionally, learners will receive certificates for completing each module of the course, which includes the following:

  • Certificate in Search Engine Optimization (SEO)
  • Certificate in Social Media Marketing (SMM)
  • Certificate in Pay-Per-Click Advertising (PPC)
  • Certificate in Conversion Rate Optimization (CRO)
  • Certificate in Digital Analytics
  • Certificate in Content Marketing
  • Certificate in Mobile Marketing
  • Certificate in Email Marketing

These certificates serve as evidence of the learner's expertise in each domain and can be shared with potential employers to demonstrate their knowledge and skills in digital marketing.

Suresh K.

Why choose IIDMS as your preferred training partner

IIDMS is a well-established name in the field of professional training and coaching. We have a proven track record of providing top-notch training to individuals and corporate clients. Here are some reasons why you should choose IIDMS as your preferred training partner for Digital Marketing:

  • Expert Faculty: Our team of certified trainers are experienced digital marketing professionals who have worked with some of the top companies in the industry. They bring real-world knowledge and expertise to the classroom, ensuring that you receive practical and up-to-date training.
  • Global Reach: Our digital marketing training courses are designed to meet the needs of professionals and organizations around the world. We have trained individuals and teams from over 65 countries, providing them with the skills they need to succeed in today's digital landscape.
  • Industry-Recognized Certifications: Our digital marketing courses are aligned with globally recognized certifications such as Google Ads, Facebook Ads, HubSpot, Hootsuite, and many others. This ensures that you receive training that is relevant and recognized in the industry.
  • Flexible Learning Options: We understand that professionals have busy schedules, so we offer flexible learning options to accommodate your needs. You can choose to learn in a classroom setting, online, or through our Trainer at Home mode of learning.
  • Wide Range of Courses: We offer over 150 courses in digital marketing, including topics such as SEO, SEM, Social Media Marketing, Email Marketing, Content Marketing, and Analytics. Our customized training programs ensure that you get the training you need to meet your specific business goals.
  • Post-Training Support: We offer post-training support to our clients for six months after they complete their training. Our team of experts is always available to help you with any questions or concerns you may have, ensuring that you get the most out of your training.
  • Join the thousands of professionals who have benefited from our digital marketing training courses and take your career to the next level with IIDMS.

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AED 3,250.00

Course highlights:

  • Original Price: AED6500
  • Discounted Price:AED3250
  • Language: English
  • Certificate: Yes
  • Course advisor Suresh K.
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